BUSINESS & BRANDING TIPS

Most entrepreneurs started as a solopreneur, doing many things on their own and wearing many hats in their business. The good news is, as a solopreneur, you are constantly learning new skills and new knowledge in all different aspects of your business because you don’t have much help around. The bad news is, doing everything and wearing many hats can prevent you from scaling your business and become more efficient with your time and grow your revenue.

Today, I want to share with you 5 tools and platforms that could help you scale your business by helping you saves time. These resources will help you build a more efficient system for your business to grow and succeed. These resources have helped me build and scale a 6-figure social media agency.

1. Zoom

This app/platform has to be ON TOP of our list because of the values that we have realized ZOOM can offer to our business since COVID-19. As a business coach and an entrepreneur who also runs a full-time social media...

We hear people tossing the word "Instagram Engagement" and "Engagement Rate" around all the time but there is a significant difference between having a high engagement rate or having a lot of engagement AND having HIGH-QUALITY ENGAGEMENT. Here is a list of 10 things you can start doing to not only increase your engagement but also attract high-quality engagement to your content on Instagram.

Instagram users have found different ways to trick the Instagram algorithms and create an inauthentic engagement rate for themselves for years with engagement pods, bots and other automation services. But as I always say "10K followers are great but if $10K in your bank account is better", tricking Instagram engagement with these methods is a never-ending game and could be harmful to your personal brand & your business brand. You will most likely end up with comments that are super shallow, generic and general and they show that your audience isn't genuinely interacting with your brand.

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