Hello there!

My name is Tracey and I am a Toronto based lifestyle blogger/influencer turned business coach.

I am also the CEO & Founder of BOWO Creative Inc, a digital marketing & social media boutique agency that helps female entrepreneurs & boss women like you to build a mega empire.

Besides running my digital marketing agency and creating content for my personal brand @xotraceynguyen, I am also a start up mentor for the Toronto Business Development Centre, which is one of the first and oldest startups incubator in Toronto and has helped over 9,000 start up entrepreneurs to scale and grow their business.


My Story

I came to Canada when I was 16 as an international student from Vietnam. I thought I had my whole life figured out. I would be going to the best university, score that scholarship, get that corporate “office job”, pursue my MBA and climb up the corporate ladder. But you know what they say, the Universe always has a better plan for you.

In 2012, I started my first side hustle in networking marketing industry while working my full time corporate job.

In 2014, I decided to fully walk away from my comfortable corporate job to pursue entrepreneurship and to build my network marketing business and started my Instagram influencer career.

Throughout this journey, I had made a lot of mistakes but also learned a bunch of valuable lessons. I went through days, weeks and months of frustration, of hustling and of searching for the life of “fulfillment”. It wasn’t until I was burned out that I realized a holistic approach to building a successful business and an abundant life.

I once again walked away from the venture that no longer served my purpose to build my own social media agency BOWO Creative INC. Within 6 months, I was able to develop my own system to 10X my blogging & influencers income and grew my agency to its full capacity and managing an international team of staff and professionals.

Today, I help women find their authentic voice, overcome their mindset limitations and build a brand & a business that they love and take their income to a new height.

Now, my question for you is:

Are you ready to break through all the obstacles that are holding you back and to rise up to the female entrepreneur that you are supposed to become?

Other Resources To Grow Your Online Presence


hashtag collection

3X your Instagram engagement with this secret hashtag collection for lifestyle, travel, beauty bloggers, female entrepreneurs & coaches


Other services

One on one coaching isn’t the only thing I have to offer. We offer web designs, social media management and many other services for you and your growth.